We believe that the gap between the theory of sustainable shopping and its practical application often comes down to knowledge and accessibility. While most people know that shopping consciously is a good thing, marketing tactics that are often tied to greenwashing have become widespread and it can be challenging to decode authentic conscious efforts from those deceptive marketing tactics.

We will argue that the only sustainable model is the circular model. And a powerful way for consumers to participate in said model is by purchasing secondhand.

We are passionate about bridging this gap and are actively developing tools to do so; starting with mapping out the world's secondhand markets to make secondhand shopping more accessible.