AuH2O
This curated shop features unique and stylish vintage and secondhand clothing, with a focus on high-quality designer pieces and unique designs. Expect fair prices, reflecting the quality and curation.
About
OVERVIEW
AuH2O is a curated vintage and secondhand clothing store in the East Village, known for its carefully selected pieces with a focus on unique, stylish finds. The store emphasizes quality and design, moving beyond basic thrift and offering more fashion-forward vintage garments.
ATMOSPHERE & EXPERIENCE
The store is small and well-organized with racks arranged by garment type and color, creating a boutique-like atmosphere rather than a traditional thrift store feel. The lighting is warm, and the space is inviting, encouraging customers to browse through the selection. Staff are friendly, knowledgeable about the items and offer styling advice.
MERCHANDISE HIGHLIGHTS
AuH2O carries a mix of vintage and gently used clothing for men and women, with a particular emphasis on dresses, tops, jackets, and denim. Items are typically in excellent condition, having been hand-picked for quality and style, and they span various eras. Prices are fair, reflect the boutique and thrift hybrid model.
UNIQUE FEATURES
What sets this shop apart is the meticulous curation and focus on unique vintage pieces and its frequent influx of new merchandise. The store also often features curated capsule collections based on themes or designers. Visiting during weekday afternoons may offer a less crowded and more leisurely shopping experience.
